From the smartphone to the tablet, from the desktop computer to the laptop, consumers demand continuity of look, functionality and access—and so does Google.

Google no longer ranks websites higher in the search results if they’re not mobile-friendly. This means that despite how beautiful a web design is or how effectively you utilised SEO keywords, Google will deprioritise your website because it fails to operate efficiently across various devices.

Here’s what to do to ensure your website doesn’t get brushed to the back.

Avoid software that is not available on mobile phones and devices. To achieve this, the web design and coding disciples use ‘Responsive Web Design’ (RWD) with fluid grids, flexible images and specific cascading style sheets.

Now, look at that!

On responsive websites, we can read the text without zooming in and do not need to scroll excessively; we can read and interact with the content, and there is enough space to tap a specific link without accidentally hitting something else.

Creating a responsive website enhances the mobile experience and leads to a higher ranking in Google search results.

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