Imagine a seasoned film director in Sydney, coordinating a complex sequence to be shot in the Australian Outback. Elsewhere, a team of documentary filmmakers in the Great Barrier Reef shares real-time updates with a producer based in Melbourne. These scenarios, once considered far-fetched, have become the new norm in film and documentary production, thanks … Continued
Imagine a seasoned film director in Sydney, coordinating a complex sequence to be shot in the Australian Outback. Elsewhere, a team of documentary filmmakers in the Great Barrier Reef shares real-time updates with a producer based in Melbourne. These scenarios, once considered far-fetched, have become the new norm in film and documentary production, thanks to … Continued
Why views don’t matter for your company video In an era when viral hits are the norm, and 100,000 views are merely average, it’s easy to feel disheartened when your business video doesn’t receive a thousand or even a hundred pictures. Well, don’t fret. You see, when it comes to your company video, … Continued
Is anybody watching? Making an online video to promote your product or service is a savvy move. With video being one of the cheapest and most effective marketing tools for business. Many SMEs are jumping on the bandwagon. But there’s no point in making a video if nobody’s watching it. So how do you attract … Continued
Customer Service, it’s true what they say. When was the last time you received mind-blowingly good customer service? Increasingly, I find my interactions with individuals in customer service roles extremely underwhelming. Whether feeling invisible in a department store or bearing the brunt of an impatient barista, lousy customer service always leaves a sour taste in … Continued
You finally finished your website—it looks great. You’ve worked extensively with web designers and developers to create a webpage that visually encapsulates your company. But does it look good and function effectively across several devices? From the smartphone to the tablet, from the desktop computer to the laptop, consumers demand continuity of look, functionality and … Continued
Have you mastered the art of the Instagram video? While predominantly used as a photo-sharing platform, Instagram also allows users to upload short sixty-second videos. For businesses, this is a great way to diversify your content and enhance customer engagement. Here are my top tips for creating an engaging Instagram video: o Shooting the video … Continued
Creating a video strategy that excites both you and the consumer Lackluster and uninspiring are two words you never want to think of your video strategy. Yet too often, this seems to be the sentiment shared among business owners. So, here’s how to create a video strategy worth boasting about: Embrace your creativity … Continued
Not all art is good and makes an impact. Art is instrumental to society; it opens a dialogue, ignites debate and evokes emotion. However, what purpose does it serve when it fails to fulfill these fundamental goals? Recently, some public murals caught my attention. Not because they were poignant or controversial but rather uninspiring. In … Continued
IT’S ALL ABOUT IN CAMERA PRODUCTION. Welcome to inbox issue seven of Choosing a Video Production Company That is Right for Your Business. If you missed last week’s inbox issue just shoot us an email at [email protected] and we will happily send you a booklet containing all the information you might have missed! Lights, camera, action! After the completion … Continued
Location Scouting and casting talent for your video shoot Choosing a Video Production Company That is Right for Your Business. The Production A production can have as many or as few locations as necessary. It is up to your production company to decide whether a studio, a location or both is best for your … Continued
How to use video to improve your online customer service I wrote this post on Biz Club a few years back and throught is was still relivant as ever. Video is a very powerful tool that allows you to emotionally engage with your customers. Yet, when it comes to online customer service, many seem to … Continued
Developing an awesome video script is a great process. If you missed our last blog issue just contact us here and we will happily send you a booklet containing all the information you might have missed! THE VIDEO PRODUCTION SCRIPT Here, the production process finally begins! Once you have decided to use video as your … Continued
Welcome to inbox issue four of defining your audience . If you missed last week’s inbox issue just shoot us an email HERE and we will happily send you a booklet containing all the information you might have missed! YOUR VOICE There are several significant choices to make when choosing not only your production company … Continued
QUALITY OVER QUANTITY Welcome to issue three of Choosing a Video Production Company That is Right for Your Business. If you missed last week’s inbox issue just shoot us an email at [email protected] or contact us here and we will happily send you a booklet containing all the information you might have missed! Creative Video Production ideas … Continued
Welcome to casting and quoting in video production issue two. Welcome to casting and quoting in video production. Issue two of the series Choosing a Video Production Company That is Right for Your Business. If you missed last week’s inbox issue just contact us here and we will happily send you a booklet containing all … Continued
Finding the right Production company Finding the right Production company to best represent your business is held of top importance here at Surge Media. It is something that’s value can be significantly understated. With a plethora of industry knowledge required to be able to make the most informed decision possible, many businesses are left bewildered at … Continued
Why corporate video production? Tell me, if you were given the option to read a 2000-word brochure or watch a 2-minute video… What would you choose? I think the answer is obvious. In the past, film has oscillated for being marginal. Since, the mode has erupted to become a dominate staple in numerous programs and contexts. In … Continued
3D Animation makes the real difference. SpongeBob SquarePants, The Flintstones, Dora the Explorer—typically, animation is associated with the likes of children’s cartoons. Yet animation is now seen as an effective way to convey corporate message. Unlike traditional video productions, animation provides you with total control and freedom. This means more leverage over how viewers perceive … Continued
It is vital for your business that you have a clear purpose to hire a video corporate video production agency. Is it Sales? Awareness? Information? Entertainment? Who will be seeing it? Where will it be shown: on the web? At a meeting? Television? What device does your audience view videos on?corporate video production agency is here. … Continued
Sometimes it’s ok to toot your own horn Especially when we have partnered with Valley Fiesta, Brisbane’s largest street party annually organized by Brisbane City Council. It’s two days of Brisbanites of all backgrounds coming together to play, eat and boogie until the late hours. Each year, Valley Fiesta works with different organizations to pull … Continued
Step Out Of The Box with Brisbane videographer. The digital age is in full swing, the world of marketing is as over-saturated as ever, and the fact of this dilemma is; advertising just doesn’t work the same way that it used to. Partially because there is so much of it, but mostly because the rise of … Continued
The internet and advertising, a match made in heaven? Yes, if you can find the right platform for you. There are many many options available to you but here are so,me of the big ones: Google Adwords, Yahoo/Bing Ads, YouTube Ads, Amazon Ads, Mobile App Ads, Remarketing Ads, Audio/Video Streaming Ads, Email Content, Website Banners … Continued
Market Research, what is it? What does it do? All good questions. Market Research is broadly defined as the action or activity of gathering information about consumers needs, wants and preferences. Pretty dry indeed, but of the utmost importance if you want a successful business. No matter which industry you are in, understanding the cultural, … Continued
Digital Memories Memories are an important part of our lives. We store memories in old letters, photographs and scrapbooks but these items are subject to decay and eventual destruction, taking our memories with them. What if I told you, you could create a lasting memory? A memory that would be able to record every detail. … Continued
A video is a powerful tool that allows you to emotionally engage with your customer’s corporate videographer Brisbane. Yet, when it comes to online customer service, many seem to overlook this tool. So, here are three ways you can use video to boost your online customer service: corporate videographer Brisbane. 1. Create a video FAQ … Continued
Dare to be different Can you remember the last online advertisement you saw that really captivated your attention? One that kept you so engrossed that you didn’t revert to your phone. Or impatiently wait for the ‘skip ad’ button to appear. Research indicates that consumers are exposed to over 500 forms of advertisements every day. … Continued
Mickey Mouse, The Flintstones, SpongeBob SquarePants—traditionally, animation has been associated with the likes of early morning children’s cartoons and Pixar films. Yet with the rapid advancements in technology over the past few decades, animation is no longer limited to the domain of Walt Disney. In fact, animation is now seen as an effective way for … Continued
Adding emotion The Japanese know how to do marketing. I learnt this last year whilst travelling in Tokyo. In an effort to ensure I effortlessly navigated my way through the extremely efficient yet equally chaotic Japanese railway system, I picked up a Suica travel card. Unlike the simple design of our go-cards, my Suica … Continued
Launching a website is an exciting and rewarding process with corporate video production agency. After months of collaborating with designers and developers, there’s great anticipation to share your content with the public corporate video production agency. A successful launch should ensure visitors: Read your content Subscribe to your email list Share content and website with others Engage on your website and leave comments Get excited about your upcoming content But how do you create a successful launch? … Continued
What’s Happening One of the many thrills of working at Surge Media—aside from the impromptu ping pong games and daily bicycle commute to lunch and our Education Newsletter —is witnessing the constant developments that occur. In case you haven’t been keeping up, a lot has been happening in the world of Surge and here’s just … Continued
When employing a contractor to do any work for your business, it is important to give them the clearest possible picture of what you are expecting as the outcome. Working with creatives is no different. It may came as quite a shock but we are not mind-readers, well not quite anyway. Here are some steps … Continued
Does the word ‘branding’ ignite horrifying images of creative types carrying on about marketing, equity, penetration or engagement? You know that you need to get your head around the branding part of your strategy, but really, it all sounds too hard? Don’t worry—you’re not alone. Try thinking of your brand as a person, and connect … Continued
You’ve decided that Youtube is the right platform for your business. But how do you utilise this medium to generate more sales for your company? It’s important that your Youtube channel is not only functional but also looks the part. It needs to have a strong impact on first time visitors and clearly represent your … Continued