A brand is like a person

Does the word ‘branding’ ignite horrifying images of creative types carrying on about marketing, equity, penetration or engagement?

You know that you need to get your head around the branding part of your strategy, but really, it all sounds too hard?

Don’t worry—you’re not alone.

Try thinking of your brand as a person, and connect with it on that basis.

If your brand were a person, how would it speak, behave and look? This question will be instrumental in finding your company’s voice and personality.

Personifying your brand will also make it easier to tap into your target demographic and effectively market to their desires.

However, don’t fall into the trap of creating an idealised version of your brand that it can’t live up to. People aren’t perfect and neither is your brand. In fact, consumers crave transparency, so focus on being genuine, honest and relatable—this will allow for connection and only strengthen your clientele relationships.

So, don’t let branding bamboozle you. Once you start thinking of your brand as a person, it will be easy to find your company’s personality, tap into your target demographic and build meaningful and loyal consumer relationships.