Creating a video strategy that excites both you and the consumer

Creating a video strategy that excites both you and the consumer

Lackluster and uninspiring are two words you never want to think of your video strategy. Yet too often, this seems to be the sentiment shared among business owners.

So, here’s how to create a video strategy worth boasting about:

Embrace your creativity

Video is an interactive, engaging medium that allows you to inspire, entertain and connect with people on a personal and emotional level. So, be creative. While educational webinars and explainer videos are sometimes the most appropriate, why not think outside the box and come up with an idea that will impact your audience in a meaningful way.

Try something daring

Once you’ve got the creativity down pat, experiment with a bolder approach. Ultimately, it should be something that excites your consumer. That could be a personalised video campaign, an interactive video with a survey or a comical sketch that relies heavily on props and actors.

So, there it is: to create a video strategy that you can be proud of you need a willingness to be both creative and daring.